ABOUT

catchy tagline that you want to display at the top of the page

hi, hello

your name

Here, we are going to touch more on your "story" synopsis that you provided on your homepage. Quick, little piece of shocking advice: your about page is not about you - it's about your ideal client. You want them to know that they are in the right place. That your services fit their exact needs and is a solution to their pain points. They want to know what's exactly in it for them.

What makes you, your beauty business, skills, your process unique and different than your competitors? What are the benefits of working with you (over someone else in your industry)? What are some key features/deliverables/benefits of your services (or for working with you in general)? Why do your customers come to you? What problem are you helping them solve? Keep asking “but why” until you can get to the root motivation of why someone would hire you.